Privacy Policy

At PrimeGuide, we are committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, protect, and share information about you when you use our nutrition planning services.

Last Updated: January 2025

Information We Collect

Personal Information You Provide

When you register for our services, we collect information that you voluntarily provide to us. This includes your name, email address, age group, health goals, dietary preferences, and any other information you choose to share through our consultation forms, questionnaires, and communication with our team.

We also collect information when you participate in our community programs, subscribe to our newsletters, or engage with our educational content. This helps us tailor our services to better meet your needs and provide relevant wellness guidance.

Automatically Collected Information

Our website automatically collects certain technical information to improve your browsing experience. This includes your IP address, browser type, operating system, referring websites, pages viewed, and the dates and times of visits. We use this information to analyze trends, administer our website, and gather demographic information.

We also collect information about how you interact with our services, such as which features you use most frequently and how you navigate through our platform. This helps us optimize our user experience and develop new features that benefit our community.

Health and Wellness Information

As a nutrition planning service, we may collect health-related information that you voluntarily provide, such as dietary restrictions, food allergies, wellness goals, and general health status. This information is essential for creating personalized meal plans and providing appropriate nutrition guidance.

We treat all health information with the highest level of confidentiality and use it solely for the purpose of providing our nutrition planning services. We do not share this sensitive information with third parties except as outlined in this privacy policy.

How We Use Your Information

Service Provision and Personalization

We use your personal information primarily to provide you with personalized nutrition planning services. This includes creating customized meal plans, providing dietary recommendations, sending you relevant wellness tips, and connecting you with our certified nutritionists for consultations and ongoing support.

Your information helps us understand your unique needs and preferences, allowing us to tailor our recommendations to your lifestyle, health goals, and dietary requirements. We continuously refine our services based on your feedback and engagement patterns to provide the most effective wellness support.

Communication and Support

We use your contact information to communicate with you about our services, send you important updates, respond to your inquiries, and provide customer support. This includes sending you meal plans, wellness newsletters, educational resources, and notifications about new features or services that may interest you.

Our communication is designed to support your wellness journey and keep you informed about developments that could enhance your experience with our services. You can always opt out of non-essential communications while continuing to receive important service-related messages.

Service Improvement and Research

We analyze aggregated and anonymized data to improve our services, develop new features, and conduct research on nutrition and wellness trends. This helps us enhance our platform, create more effective meal plans, and better serve our community of health-conscious individuals.

Our research initiatives focus on understanding how personalized nutrition impacts wellness outcomes for mature adults. All research is conducted with anonymized data, and individual identities are never disclosed in any research publications or presentations.

Information Sharing and Disclosure

Third-Party Service Providers

We work with trusted third-party service providers to help us deliver our services effectively. These may include cloud hosting providers, email service providers, payment processors, and analytics services. We ensure that all third-party providers maintain appropriate security measures and use your information only as necessary to provide their services to us.

We require all service providers to sign confidentiality agreements and comply with our strict data protection standards. Your personal information is never sold, rented, or traded to third parties for their marketing purposes.

Legal Requirements and Safety

We may disclose your information when required by law, such as in response to a court order, subpoena, or other legal process. We may also share information when we believe it is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

In such cases, we will make reasonable efforts to notify you before disclosing your information, unless we are legally prohibited from doing so or unless such notification would undermine the purpose of the disclosure.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information and ensure that the acquiring party maintains the same level of protection for your data.

Any successor company will be bound by the terms of this Privacy Policy and will be required to honor your privacy preferences and data protection rights.

Data Security and Protection

Security Measures

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security protocols include encryption of data in transit and at rest, regular security audits, access controls, and ongoing monitoring of our systems for potential vulnerabilities.

Our team receives regular training on data protection best practices, and we maintain strict policies regarding access to personal information. We also work with security experts to ensure our systems meet industry standards for data protection and privacy.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. When you discontinue our services, we will securely delete or anonymize your personal information unless we are required to retain certain data for legal or regulatory purposes.

You can request deletion of your account and personal information at any time by contacting our support team. We will process such requests promptly and confirm when your data has been securely removed from our systems.

International Data Transfers

If you are located outside the country where our servers are located, please note that your information may be transferred to and processed in other countries. We ensure that any international transfers comply with applicable data protection laws and provide adequate safeguards for your personal information.

We maintain appropriate technical and organizational measures to protect your data during international transfers and ensure that your privacy rights are preserved regardless of where your data is processed.

Your Privacy Rights and Choices

Access and Correction

You have the right to access, review, and correct your personal information at any time. You can update your profile information, communication preferences, and health goals through your account dashboard or by contacting our support team. We will assist you in reviewing and updating any information we have about you.

If you believe any information we have about you is inaccurate or incomplete, please let us know immediately. We will investigate your concerns and make necessary corrections to ensure the accuracy of your personal information.

Communication Preferences

You can control the types of communications you receive from us by updating your preferences in your account settings or by using the unsubscribe links in our emails. You may choose to receive only essential service-related communications or opt out of promotional content while continuing to receive important updates.

We respect your communication preferences and will honor your choices promptly. However, please note that certain communications may be necessary for us to provide our services effectively, and you may not be able to opt out of all service-related messages.

Data Portability and Deletion

You have the right to request a copy of your personal information in a commonly used, machine-readable format. You may also request that we delete your personal information, subject to certain legal limitations. We will provide you with clear instructions on how to exercise these rights and assist you throughout the process.

When you request data deletion, we will remove your personal information from our active systems while ensuring that we comply with any legal obligations to retain certain information. We will confirm when the deletion process is complete and provide you with documentation of the actions taken.

Contact Information and Updates

Questions and Concerns

If you have any questions about this Privacy Policy, concerns about how we handle your personal information, or requests regarding your privacy rights, please do not hesitate to contact us. We are committed to addressing your concerns promptly and transparently.

You can reach our privacy team through our contact form on the website or by reaching out to our customer support team. We will respond to all privacy-related inquiries within a reasonable timeframe and keep you informed throughout the resolution process.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you through our website, email, or other appropriate communication channels before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our services after any changes to this policy will constitute your acceptance of such changes.

Commitment to Privacy

Your trust is fundamental to our mission of supporting your wellness journey. We are dedicated to maintaining the highest standards of privacy protection and transparency in all our data handling practices. Thank you for choosing PrimeGuide as your partner in health and nutrition.